We’re sharing stories, skills, and stoke
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KORE doesn’t just talk shop—we get things done. Our initiatives are how we turn big ideas into real impact for the Kootenay outdoor economy. From bi-weekly podcasts with outdoor gear industry professionals to monthly, informative webinars our each initiatives are built with member input and grounded in local values. We also do outreach to our members via the exclusive Pathfinder Program.
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The KORE Outdoors Podcast shines a spotlight on the people behind the gear. Each episode features candid conversations with outdoor industry entrepreneurs and innovators, exploring the real challenges and big ideas shaping the future of outdoor gear.
Darren Rayner has been shaping how brands tell stories online for more than two decades. As the founder of Magnafire, a Vancouver-based creative agency working with Red Bull, Arc’teryx, and Lululemon, Darren shares how his early days running a snowboard apparel brand gave him a unique lens on content long before “content” was a thing.
In this episode, we trace his journey from spray-painting t-shirts and hacking video streams in 2001 to leading a team producing some of the most effective short-form content in the outdoor industry today. Darren breaks down why short videos outperform long ones, how brands can use the “content pyramid” to stretch their budgets, and why founder-led storytelling matters more than ever. It’s a practical, inspiring conversation for any entrepreneur who wants to use video strategically without overcomplicating it.
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The KORE Outdoors Speaker Series brings leading voices in design, sustainability, entrepreneurship, and innovation to our community, both virtually and in person. These free sessions are open to members and the public, offering an hour’s worth of inspiration and practical insight from people pushing boundaries in the outdoor industry. Each talk includes a Q&A so you can connect directly with the experts and get answers tailored to your business or creative journey. It’s part learning, part spark, and fully focused on moving the Kootenay outdoor sector forward.
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KORE Outdoors articles dive into what matters most to gear makers and outdoor entrepreneurs in the Kootenays. From how-to guides on product development to member profiles, event recaps, and sustainability tips, each piece is written with our local outdoor economy in mind. The goal? To share ideas, celebrate community wins, and provide helpful resources for anyone building something outdoorsy and awesome. Whether you’re reading up on trends or just want to see what your fellow KORE members are up to, the articles section is your knowledge base.
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KORE Outdoors hosts a dynamic lineup of events that celebrate and support the outdoor gear industry. Each October the KORE Outdoors Summit in Kimberley brings together industry leaders for workshops, panels, and networking focused on outdoor rec-tech manufacturing and design. Additionally, KORE partners with the Banff Centre Mountain Film and Book Festival, showcasing Kootenay-made gear and fostering connections within the global outdoor community. Plus there are multiple festivals, meet-ups, and other in-person events throughout the year.
