Greg Fortier, founder of Trapper Snowboards, has handcrafted high-quality boards in Revelstoke since 2011. Building his Kootenay manufacturing business from scratch provided him a practical understanding of the region’s unique challenges and opportunities in the sector. He brings this ground-level perspective to the KORE board, where his manufacturing insights and feedback inform KORE’s strategic initiatives. An agile, pragmatic problem-solver, Greg uniquely connects product development and craftsmanship with broader strategic considerations, guiding his contribution to KORE’s mission of fostering a robust, innovative outdoor recreation industry in the Kootenays.