Rob began his career as an outdoor retail sales representative in 2001 when he started as a technical rep for Petzl. At that time he was a professional ice and alpine climber and had begun the path toward becoming an IFMGA Mountain Guide. Rob established OnwardUP Sales and Marketing in 2009 and now represents nine outdoor brands including Patagonia. While pursuing his path as an alpinist, and then as a mountain guide, Rob developed a relationship with risk that has served him well in many aspects of running his business. Just as a focus on outdoor education led him to guiding, he feels his current business can enable elevated outdoor experiences that in turn elevate a participant’s mind, body and spirit.
