Lindsay is a CEO and a founder with a track record of building transformational teams in global retail organizations. Previously a Chartered Accountant with over 20 years’ experience in strategic planning, technology strategy and execution. Lindsay founded Hettas in 2021. Hettas promotes equality, transparency and longevity for female athletes by developing research-backed performance running shoes. Hettas makes an impact through its product, research, and partnering with organizations to keep girls in sport. Lindsay is a passionate skier, tennis player, avid reader and mom.