Jon Hoerauf is a veteran outdoor industry leader and fractional executive based in Errington on Vancouver Island. Over the course of his storied career he has served as CEO of Herschel Supply Co. and president at both Amer Sports Corporation and Arc’teryx. He was also the Global Product Director at The North Face, where he led Summit Series growth from $100 million to over $2 billion. Jon brings deep strategic insight and passion for outdoor performance brands.
