Andy Bethune is a Whistler, BC-based marketing consultant with a deep passion for the outdoors. As the principal strategist at Black Ram Consulting, he combines two decades of experience in branding, marketing and creative strategy with an endemic knowledge of the snow, bike, surf, hunt/fish and tourism industries, bringing a unique perspective on marketing to brands and organizations in these markets. Andy’s current and previous clients include Rocky Mountain Bikes, Fox / Race Face, Korua Shapes, Mountain Biking BC, Whistler Blackcomb, Tourism Kamloops, and Tourism Whistler.