Jon Hoerauf
Jon Hoerauf is a veteran outdoor industry leader and fractional executive based in Errington on Vancouver Island. Over the course of his storied career he has served as CEO of Herschel Supply Co. and president at both Amer Sports Corporation and Arc’teryx. He was also the Global Product Director at The North Face, where he […]
Justin Hick
Justin is an outdoor YouTuber based in Calgary, Alberta, who has been passionate about the outdoors ever since he was barefoot and wild in the woods behind his childhood home outside Ottawa, Ontario. Justin transitioned from his job as a wetland ecologist to being a full-time YouTuber in 2021 and loves the ability being a […]
David Kenworthy
David ditched the rolling hills of northern England for Canadian powder and bigger peaks because “life’s too short for small mountains and mediocre trails.” What started as a mountain bike pilgrimage turned into a full-blown love affair with everything that goes fast on snow and dirt. Between sending it on two wheels (or tracks), David […]
Pete Hill
Pete is the founder of Pete Hill Ltd, a design and development studio in Squamish, BC and has three decades of expertise in gear design working with such iconic brands as Arc’teryx, Cascade Designs, MEC, and The North Face. In his presentation he’ll touch on recent product he’s designed for the ulltralight segment and share […]
Robbie Roberts
Using examples from his work in the bike and ski industry, Robbie will highlight the key ways that industrial design can take a product to the next level.
Lindsay Housman
Lindsay is a CEO and a founder with a track record of building transformational teams in global retail organizations. Previously a Chartered Accountant with over 20 years’ experience in strategic planning, technology strategy and execution. Lindsay founded Hettas in 2021. Hettas promotes equality, transparency and longevity for female athletes by developing research-backed performance running shoes. […]
Paul Kelly
Paul Kelly is the Operations and Loans Manager for developmental lender Community Futures Central Kootenay and has supported hundreds of entrepreneurs with their business plans, business launches and commercial lending. When he’s not reviewing your loan applications, you’ll find him bikepacking, riding Nelson’s fantastic mtb trails, or repairing cool vintage bikes.
Seth Carlstrom
Seth Carlstrom is an un-siloed product engineer who collaborates with brands and vendors, both foreign and domestic, to merge customer appeal with business sense; shepherding products from radical concepts through commercialization. Strong technical execution and artistic flair in design, development, and managing the product lifecycle drive his holistic approach and earn him insight into normally […]
Tara Latham
Tara Latham is the founder of Sugarhouse, a technical design and product development studio turned offsite retreat space for product and leadership teams. With two decades of experience leading innovation projects at brands like Arc’teryx, Rapha, Black Diamond, and Mons Royale, she has built a career at the intersection of product design, strategy, and creative […]
Louise Pedersen
Louise Pedersen is the Executive Director of the Outdoor Recreation Council of BC. Louise has led ORCBC since 2019, bringing a strong vision to expand the organization’s impact, sustainability, and inclusivity. She holds a Master’s degree in Natural Resource Management and a post-graduate diploma in Public Relations. With a background in philanthropy and strategic communications, […]