Bill Amos, founder of Northwest Alpine, talks candidly about his decision to close the company after 15 years. Bill shares what went into making the call, the relief that followed, and he reflects on what he’s learned through the experience. From the challenges of sustaining a US-made apparel brand to the pressures of demand, cash flow, and retail consolidation, Bill offers unfiltered insights on the hard truths of entrepreneurship. He also reflects on the future of domestic manufacturing, why demand matters more than margin, and what independent retailers and small brands need to survive in a changing market. This conversation is an honest look at the other side of building a brand: the moment when stepping away is the wisest choice.
