EPISODE #8 – How to Gain Traction as a New Brand

Robin Hall is the co-founder of Town Hall Outdoor Co, based in Steamboat Springs, Colorado, which produces high-quality, sustainable outdoor apparel for kids. In this episode, we talk about utilizing in-person events to gain traction as a new brand, working with co-founders to bootstrap the business and the importance of finding the right retail partners to work with. Robin loves the outdoor industry and helping other up-and-coming brands grow. She is a founding member of the “Rural is Rad” movement, which helps shine a light on the brands that are being started in smaller communities.

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