Jonathan Audet and his two co-founders set out to create better skis. What they built instead may change entire industries. In this episode, Jonathan shares the story behind Ferreol Skis, a Quebec-based brand combining sustainability, in-house engineering, and a fierce love of skiing into one of Canada’s fastest-growing companies. We also dig into Ferreol Technologies and the aluminum alloy they developed that the industry is calling the strongest in the world. From backyard experiments to Canadian military contracts to the French market, this is a masterclass in founder obsession and engineering-driven brand building.
