Ryan Popov began Popov Leather as a passion project. Today, the Nelson, BC-based company has shipped over 120,000 orders through Shopify and employs 20 people at a workshop in Nelson, British Columbia. This episode is a deep dive into e-commerce and digital marketing. We discuss digital ads, where to start with email marketing, the importance of customer reviews, and the most important hire he made that helped fuel his growth.
