This episode features a deep dive into the evolving world of outdoor content creation, brand partnerships, and community building with Aaron Lutze, former Red Bull field marketing manager turned full-time content creator and YouTuber behind “Super Rider.” The conversation is rich with insights on how brands can effectively partner with creators, the value of long-term brand relationships, and the future of media in the outdoor industry. The conversation also explores field marketing and the art of creating “double secret handshakes” to unlock hyper-local opportunities.
