Louis-Julien Roy is the founder and president of Mountain Exposure, a sales agency in Western Canada serving both the outdoor and cycling industries. Mountain Exposure is also the Canadian distributor of Ibis Bikes. This episode of the podcast touches on the role of sales representatives and best practices for early-stage brands to work with reps. We dive into the art of relational selling and share actionable advice on how to sell your products in the outdoor and bike markets.
