Lloyd Vogel is the CEO of Garage Grown Gear, the online retailer that has become the go-to site for ultralight backpacking gear as well as the place to discover new brands and craft gear makers. A few of the topics covered in this episode include why specialty retail needs to focus on unique, valuable, and convenient offerings, how embracing lesser-known brands can lead to success in the outdoor industry, the role of strategic partnerships and supporting vendors with innovative solutions like small loans, and tips on leveraging giveaways, email lists, and existing communities for growth.
