Brendan Madigan is best known for his role as the owner of Alpenglow Sports, an independent outdoor retail shop in Tahoe approaching its 50th year of business. But Brendan’s real superpower is his ability to build communities. He’s the co-owner and race director of the Broken Arrow Sky Race as well as the co-founder of TrailCon even and his Winter Speaker Series has raised $2M for local charities in 2024. In this episode Brendan discusses a lot including how he trains and retains long-term staff at Alpenglow, how he is building a community of customers through Alpenglow Sports and the events he runs, why specialty retail shops have a responsibility to give back to their community and the important role that challenger brands play in the outdoor industry.
