Carina Hamel and Robby Ringer are the wife and husband partners behind Bivo, the performance hydration company that hit the market in 2020 with the first-of-its-kind stainless steel water bottle built specifically for cycling. In this episode, they touch on the R&D that went into creating a stainless steel bottle, which outperforms a plastic squeeze bottle, their grassroots tactics to build a following before even creating a product, the heartbreak of a faulty first production run, the power of live events to find customers, and much more.
