The article mentions the variety of gear KORE represents, everything from light-weight tents to customer skis and snowboards, and then features two members of the KORE community including Cam Shute (seen above), the owner of Dark Horse Innovations and Northern Ultralight owner Scott Matson, seen in the video below.) It also discusses how the first phase of KORE’s vision is to bring together the outdoor-manufacturing community in the Kootenays but that the resulting benefits will be to attract gear manufacturers, thereby creating more jobs and disposable income in the Kootenay region, as well as an additional tax base for the municipalities.”
The chair of KORE’s board of directors, Matt Mosteller, is quoted in the story saying, ““Everything you can think of that is required for outdoor gear in raw, wild, and breathtaking natural landscapes is made here.”
The Mountain Culture Group Story Haus is the agency behind creating KORE’s brand messaging and communications strategy and according to co-owner Mitchell Scott, ““KORE will help cultivate a fast-emerging and absolutely legitimate new business sector in the Kootenays, one that aligns with, and adds to, the robust culture of entrepreneurialism that makes this region so unique. Plus, like buying local foods, you’ll be able to outfit yourself with some sick local gear.”
To read the Mountain Culture Group article in its entirety, visit mountainculturegroup.com/kore-outdoors.
To learn more about the gear manufacturers represented by KORE, visit the Makers page.