Subtle Climbing Ltd.
Subtle Climbing Ltd.
Where: Winlaw, BC
Year Established: 2022
Website: marksubtleclimbing@gmail.com
Owner: Mark MacDonald
Creator of rock climbing training devices.
Give us a brief description of your manufacturing processes and philosophy.
We aim to manufacture grip strength training tools using novel technology and sustainable resources sourced locally such as reclaimed wood.
How many employees and/or contractors do you work with?
One.
What brought you to the Kootenays and how long have you been here?
I moved to the Kootenays from Squamish in April 2022, in part to escape the rapid gentrification. The amazing outdoor recreation here was also a major motivator.
Tell us about the history and relative work experience of your founder(s).
I have been involved in the climbing community since I was eight years old and have participated as a competitive athlete, coach, and route setter. I still climb to this day. In 2015, I graduated from the University of Victoria with a Bachelors of Commerce with a specialization in entrepreneurship. Over the past three and a half years I taught myself computer programming and have take a variety of courses in data science in python, web development, database design, and most recently, mobile app development using the Flutter framework.
Describe the mission, vision, goals, and aspirations of your company.
Our goal is to take time-tested climbing training methods and combine them with modern technology to make the most effective tools easy to use and accessible to climbers of all levels.
