Where: Invermere, BC
Year Established: 1995
Owner: Chris Fels
We create alpine skis, specializing in an Attitude Line of skis with custom options.
Give us a brief description of your manufacturing processes and philosophy.
First, design is key to the success of any ski. Both the geometry and flex criteria need to be balanced perfectly for the skier to achieve exceptional skiing performance. Second the manufacturing process is equally critical to achieve the objective of the design. Both processes are connected together and need to be done with the upmost of scrutiny and craftsmanship. This is our approach.
How many employees and/or contractors do you work with?
Ski production is done in collaboration with Thoroughbred Custom Skis based in the Kootenays.
What brought you to the Kootenays and how long have you been here?
The skiing in combination with the amazing lakes in the region attracted me to the Kootenays over 20 years ago. I recently purchased a home in Invermere as it is the perfect central location to easily access the local resorts in the Kootenays and beyond. A great location to promote my boutique ski company’s new line of Attitude skis.
Tell us about the history and relative work experience of your founder(s).
Chris Fels started designing skis in the eighties with his brother and artist David Fels. Over the decades the Fels brothers have launched a number of their patented ski designs in limited numbers and have worked with both Blizzard and Atomic for ski development and production. Most recently Chris teamed up with Thoroughbred Custom Skis based in Kicking Horse to further evolve the Fels designs and they have launched together the Attitude line of Cross-Mountain performance skis.
Describe the mission, vision, goals, and aspirations of your company.
Build skis that excite my mind while skiing and then offer to share the experience by building more for others. Vision: Watching skiers happily bringing their own Attitudes to the mountain. Aspiration: Find like minded skiing enthusiasts that think outside the box and who have equal determination and insight in order to sell more skis with serious Attitude that leave skiers with an euphoric feeling every ski day!