Product design and development is key to being contemporary in the industry. As an 18 year veteran of guiding fly fishing in the Kootenays and SE Alberta, I’m able to create new fly patterns based on my experiences on the water. . Often times, we are improving on patterns that have been thrown around rivers for years by changing the recipe to enhance the performance of the fly, and some are in the catalogue unchanged as they were made right in the first place . The flies are hand tied by a crew of highly skilled craftspeople who combine precision and speed to create theses mimics of nature.