Important Findings From the 2023 KORE
Regional Roundtable Sessions

KORE Roundtable in Nelson

In the summer of 2023, the Kootenay Outdoor Recreation Enterprise (KORE) engaged in a research project with Selkirk Innovates to develop a regional sector profile of the outdoor rec-tech sector in the Kootenays, and to determine strategic priorities for those in the industry. The research involved in-person focus groups at six communities including Nelson, Invermere. Revelstoke, Fernie, Kimberley/Cranbrook and Rossland/Trail, as well as a survey sent to businesses involved in the sector throughout the region. The project was supported by the Province of British Columbia’s REDIP program.

Key findings from the focus groups and the survey highlighted the diversity within the KORE network and the value businesses find in collaboration through networking, mentorship, and exposure to new markets; all of which enhance sales. Business owners suggested that KORE could enhance its support by offering more tailored services and activities aimed at promoting growth and sustainability. And the need for more comprehensive business support services was also recognized.

Based on these findings, recommendations for KORE included key takeaway points such as:

  • We’re a diverse network with strategic needs

    The KORE network includes members involved in a diverse array of businesses and so strategic thinking is required in terms of the services KORE offers, focusing on tailored activities that help member businesses grow sustainably.

  • Collaboration is valuable

    Businesses appreciate the value of networking and mentorship facilitated by KORE, which leads to new market exposure and increased sales. These activities are crucial for the overall success of the network.

  • Local focus is important

    There is a strong emphasis on maintaining a focus of the North American market, particularly the local Kootenay market, which remains significant for many businesses.

  • Direct-to-Consumer Sales Is Important

    Businesses value and prioritize direct-to-consumer sales channels, which are crucial for maintaining close customer relationships and market responsiveness.

  • Keep Growth Sustainable

    Businesses are interested in growth but within a framework that ensures sustainability. They often see growth not as indefinite expansion but as reaching a scale that ensures long-term viability.

  • There’s a Need for Comprehensive Support

    More comprehensive business support and coaching services are needed and KORE could fill this gap to enhance the effectiveness of its network.

  • Promote Sector Visibility

    It’s important KORE continues to increasing the visibility of the outdoor recreation technology sector in the region through events, collaborations with government as well as community organizations.

  • Formalize Mentorship and Networking

    Establishing a more structured mentorship and networking program is recommended to enhance the benefits of community and shared knowledge within the KORE cluster.

  • Provide Tailored Business Support

    There is a call for more tailored business support services that address specific needs like marketing, sales expansion, and diversification, particularly as businesses look to grow beyond local markets.

  • Enhance Sector Advocacy

    Developing a strong, recognizable sector profile and engaging in advocacy with governmental and economic partners are recommended to support policy-making and economic support tailored to the needs of the sector.

KORE Roundtable in Rossland/Trail

The overall goal of these efforts is to foster a robust outdoor recreation technology sector that supports business growth and sustainability while maintaining the unique cultural and environmental ethos of the Kootenay region.

KORE thanks Community Futures for providing meeting locations and representatives that helped facilitate the roundtables. Thanks also goes to Michelle Laurie from Rossland who provided graphic facilitation to support the roundtable conversations as well as Selkirk Innovates, which developed the roundtable facilitation format and sector survey and summarized the research.

For a detailed report about the project, download the KORE Roundtable Report 2023 below.