Ales Jurca on the Future of Footwear Sizing
At the latest KORE online Speaker Series, Swedish-based expert Ales Jurca presented groundbreaking advancements in footwear sizing technology.
It’s amazing to think that for decades the footwear industry has treated shoe sizing as a generic issue that simply involves changing the length, and sometimes width, of the product. And in the case of female footwear, many shoe companies simply coloured them pink so they’d “fit.” All of this thinking was turned on its head at the recent KORE Outdoor Speaker Series featured Ales Jurca, Vice President of Footwear Research at Volumetal, a global leader in footwear sizing and technology innovation.
With a background in robotics, biomechanics, and airtifical intelligence, Ales presented groundbreaking advancements in footwear sizing technology, explored the impact of AI in customization, and offered actionable insights for the outdoor recreation industry. This presentation inspired attendees to rethink how technology can redefine user experiences in the outdoor sector. Below is the recording of the webinar as well as five key takeaway points.
1. Harnessing AI for Precise Sizing
Ales emphasized how AI-driven models are transforming footwear sizing and how his company Volumetal is leveraging advanced algorithms to analyze biometric data and predict precise shoe sizes for individuals. The technology is helping to eliminate common issues like poor or painful fit thereby enhancing customer satisfaction and reducing the number of product returns. He also highlighted AI’s ability to learn and adapt, which can lead to continuous improvement and pave the way for a future where every shoe feels custom-made.
2. Bridging Technology and Sustainability
Sustainability was a recurring theme throughout the presentation. Ales discussed how optimizing footwear production through sizing technology minimizes material waste and reduces carbon footprints. By aligning innovation with sustainability, companies not only address environmental concerns but also meet growing consumer demand for eco-friendly products. The integration of AI also helps manufacturers forecast demand more accurately, further contributing to sustainable practices.
3. The Role of Biomechanics in Footwear Design
Ales delved into the intersection of biomechanics and product development in his presentation. By understanding how the human foot interacts with surfaces under various conditions, researchers can design footwear that enhances performance and reduces injury risks. This science-driven approach is especially vital for outdoor enthusiasts, he said, because comfort and functionality are paramount. He went on to say that Volumetal’s biomechanics research ensures every design decision aligns with user needs.
4. Customizing User Experiences
Personalization was another focal point of the Speaker Series. Ales explained how technology enables brands to tailor products to individual preferences, from fit to aesthetics. This level of customization enhances brand loyalty and positions companies as leaders in user-centric innovation. He then shared real-world examples of how brands that are adopting this approach are gaining a competitive edge in a crowded market.
5. Future Directions in Footwear Technology
Looking ahead, Ales shared a vision for integrating wearable technology with footwear. From smart shoes that track activity to models that adapt dynamically to terrain, the future is ripe with possibilities. Ales stressed that collaboration between tech innovators, designers, and the outdoor community will drive these advancements. The ultimate goal is to create products that seamlessly blend functionality, sustainability, and style.
In conclusion, Ales Jurca’s presentation highlighted the transformative potential of technology in the footwear industry. From AI-driven sizing to sustainable production and personalized experiences, these innovations promise to revolutionize the outdoor recreation sector. By embracing these advancements, brands can enhance user satisfaction, contribute to sustainability, and stay ahead in a competitive landscape.