David ditched the rolling hills of northern England for Canadian powder and bigger peaks because “life’s too short for small mountains and mediocre trails.” What started as a mountain bike pilgrimage turned into a full-blown love affair with everything that goes fast on snow and dirt. Between sending it on two wheels (or tracks), David lives in the digital realm, crafting websites and chasing the latest tech rabbit holes. He’s obsessed with figuring out how AI can actually help outdoor brands without killing the soul of what makes the outdoors awesome. Part mountain rat, part code monkey, David speaks fluent adventure and algorithms.
