Wes Allen is the co-owner of Sunlight Sports in Cody, Wyoming and is an advocate for strengthening the outdoor industry through independently owned retailers and brands. He has worked with REI and Chaco in the past and is the president of the US-based Grassroots Outdoor Alliance, a community of independent outdoor specialty retailers and brands. This episode is full of actionable advice for smaller brands looking to grow in the outdoor industry. Wes explains omni-channel selling and why he believes it’s the best way for both brands and retailers to succeed. He also gives some excellent tips brands can incorporate to improve their selling to retailers.
