Wylie Robinson is the co-founder and Chairman of Rumpl, an American-based manufacturer of outdoor gear such as blankets, towels, and mats. This conversation covers the early days of Rumpl, building a brand, riding the wave of changes in social media, balancing the wholesale and e-commerce channels as well as how to build a team. Other discussion topics include Rumpl’s original Kickstarter page and its iconic image, the company’s website, mountain biker Shawn Palmer and Canadian photographer Jeremy Koreski.