Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete. In other words, the person who isn’t limited to just one sport. In this episode, we get into how a snapped achilles and a $10 sock sparked a product thesis, how five co-founders from world-class brands assembled into something that felt inevitable, and what it really looks like to build a bootstrapped brand without quitting your day job, with no outside funding, and with a toddler in the mix.