In this episode, Faction Skis Founder Tony McWilliam talks about the realities of starting and scaling a product-focused brand. Drawing from his design background, Tony shares how design thinking helps with branding, problem-solving, and decision-making. He dives into the risks of expanding too quickly, the importance of staying focused, and why early-stage founders should do every job themselves. He explores the value of deep relationships with factories, retailers, and mentors and candidly talks about margins, funding options, and building a sustainable business.
