Mike Blarowski is the co-founder of Pinkbike (the largest mountain bike website in the world) and a Shopify expert. He joined the KORE Outdoors Podcast to unpack what he calls the “Shopify Advantage,” which is how outdoor brands can simplify e-commerce and build businesses that support their lifestyle. From early lessons at Pinkbike to helping founders optimize their online stores, Mike shares practical insights on using Shopify effectively, creating high-converting email flows, and adapting to the future of AI-driven searches. This episode is a field guide for makers and entrepreneurs who want to grow online without losing their connection to the outdoors.
